When deploying Tableau Server for a client, I often find that clients wish to customize their Tableau Server environment with their own branding. The Tableau Server Administration Guide offers some options for customizing Tableau Server however it is limited in what it allows.

Here are the default options that you can customize using tabadmin commands found in the Tableau Server Administration Guide.

Changing the Name

You can customize Tableau Server’s look and feel by customizing the name that
appears in screen tips and messages. To change the name:

1. Open a command prompt as an administrator and type the following:


32-bit: cd "C:Program FilesTableauTableau Server7.0bin"
64-bit: cd "C:Program Files (x86)TableauTableau Server7.0bin"


2. Change the name by typing the following:


tabadmin customize name "new_name"


In the above line, replace “new_name” with the text that you want to appear as
the name on the server. Example: tabadmin customize “Company
Server”

3. Restart the server for the change to take effect by typing:

tabadmin restart

Changing the Logo

You can customize Tableau Server’s look and feel by customizing the logo that appears
on the Tableau Server login page and in the left column of most pages. To change the
logo:

Note: This does not include the site favicon or Tableau Server Icon displayed when viewing a dashboard. More on that below.

1. Open a command prompt as an administrator and type the following:


32-bit: cd "C:Program FilesTableauTableau Server7.0bin"
64-bit: cd "C:Program Files (x86)TableauTableau Server7.0bin"


2. Change the logo by typing the following:

tabadmin customize logo "C:My Pictureslogo.png"

In the above line, replace “C:My Pictureslogo.png” with the path and file
name of the image that you want to appear as the logo on the server. For best
results, use an image that is 125 pixels x 35 pixels in size. The image can be a
.png, jpg, or .gif file.

3. Restart the server for the change to take effect by typing:

tabadmin restart

Customizing the Tableau Server icons

(Not officially supported by Tableau)
In this example E is the root of where I installed Tableau. I do this so that I can have a faster disk with more storage capacity than the C drive. I recommend this practice for all instances where you can afford it.

E:TableauTableau Server7.0server.ico
E:TableauTableau Server7.0wgserverpublicfavicon.ico
E:TableauTableau Server7.0wgserverpublicv_70001201131054favicon.ico
E:TableauTableau Server7.0wgserverpublicv_70001201131054imagesserver-logo.gif
E:TableauTableau Server7.0wgserverpublicv_70001201131054imagestableau-icon.gif

If you try this solution and find additional images that need to be replace, or if anyone wants to make a script for this please reply in the comments with what you found!